In the late 1960s, Poltronova founder Sergio Camilli asked a group of his friends to create lamps for a new project of his Design Centre. He did not place any constraints on the designers and architects—which included Archizoom, Gae Aulenti, Ettore Sottsass and Superstudio—who signed on. He only wanted the group to create “forms imbued with wonder and enchantment that could redesign the spaces in which [they] would gradually find themselves.” Artist Gino Marotta utilized his familiar palette of flora and fauna and created the Dalia lamp, a stylized version in methacrylate of the Dahlia flower from which the lamp takes its name.