Archizoom Associati
Sanremo

Sanremo floor lamp
Produced by Poltronova, Italy
1967-8
White enameled metal and lucite
37.5 x 37.5 x 85 inches
95.3 x 95.3 x 215.9 centimeters

Price and detailed condition available upon request

Archizoom Associati designed the Sanremo with a playful nod to the Mediterranean tourist city of the same name. Taking the shape of a stylized palm tree, the lucite “fronds” light up when the lamp is illuminated. The Sanremo is a kitschy reaction to “Good Design,” a concept from which so many designers under the umbrella of the Radical design movement tried to break away.